听Lecture Recap: Strategic Communications and Its Role in Driving Social Change

October 18, 2024

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On Thursday, October 17th, the Department of Anthropology and International Development hosted a lecture by听Tynymgul Eshieva,听assistant professor at the JMC Department and a communications consultant. The event, titled *鈥淪trategic Communications and Its Role in Driving Social Change,鈥�* explored how effective communication strategies foster societal transformation, especially in international development and humanitarian efforts.

Eshieva emphasized the importance of听clear, culturally sensitive messaging in building public trust, mobilizing communities, and driving behavior change. She shared examples of how nonprofits and governments use strategic communications to address issues like public health and human rights while highlighting the impact of听social media in amplifying marginalized voices.

The session also addressed challenges such as misinformation and the need for听media literacy in today鈥檚 digital landscape. During the interactive Q&A, participants discussed听post-conflict recovery and aligning communications with听sustainable development goals (SDGs). 听

This lecture provided valuable insights into the critical role of communications in shaping social change, encouraging attendees to develop strategies that align with community needs. Stay tuned for more events in this series, which bridges theory and practice in development and social change.